MBE Spotlight: Liza Pizarro-White

Liza Pizarro-White is the CEO and Founder of LPW, where she has steered LPW with unwavering dedication for over 20 years. Today, LPW is a thriving minority and woman-owned enterprise, specializing in technology training. LPW has expanded globally, boasting a network of over 500 trainers spanning 54 countries and 34 languages with over 13,000 successful software implementations. As the eldest daughter of Chilean immigrants, Liza witnessed the sacrifices and hard work of her parents who gave up everything they had to start over from scratch. Their sacrifice fuels her drive to support other minority businesses, contributing to a more equitable and diverse marketplace.

About LPW

LPW was founded in 2004 by a Latino woman in a small room in her house. Today, we are an award-winning, minority and woman-owned, full-service learning and development company that serves a diverse portfolio of clients. We offer world-class learning solutions in Pharmaceutical and Life Sciences technology in over 50 countries and more than 30 different languages. 

With 19 years of experience, excellent quality, and legendary customer service, we create innovative, meaningful, and impactful learning programs that not only increase adoption and proficiency, but achieve the mission, goals, and objectives of our unique organizations we proudly serve. 

We offer custom training solutions, including Instructor-Led training, Virtual-Live Training, Digital Learning (i.e, eLearning, videos, podcasts, interactive PDFs, RISE modules), Change Management, Project Management, and Professional Services.

What does being a minority business, or supporting minority businesses, mean to you?

Being a minority business means representing a unique perspective and set of experiences within the broader economic landscape. It signifies overcoming challenges and barriers to entry, often stemming from systemic inequalities and biases. As the eldest daughter of Chilean immigrants, I witnessed firsthand the sacrifices and hard work necessary to grab a piece of the proverbial pie. My parents gave up everything they had and started over from scratch, instilling in me a strong work ethic and teaching me the real value of a dollar through their relentless perseverance in the face of adversity.

For me, being a minority business owner is about resilience, determination, and the opportunity to create positive change within my Latino community. It’s about embracing diversity, fostering inclusivity, and demonstrating that success knows no bounds when given the chance. Ultimately, being a minority business means contributing to a more equitable and diverse marketplace while also inspiring others to pursue their entrepreneurial dreams regardless of background or circumstance.

This personal journey and the values instilled in me by my parents drive my commitment to support and uplift other minority businesses. By doing so, we can build a more inclusive and diverse economic environment where everyone has the opportunity to succeed.

How has being certified with the NMSDC helped your business?

Obtaining the NMSDC certification has unlocked valuable networking opportunities for LPW Training Services and instilled a profound sense of responsibility to give back to my Latino community. This commitment led to the creation of the “LPW Latin Women in STEM/Business Scholarship,” supporting deserving students pursuing STEM careers. This June, LPW Training Services will proudly present our third annual scholarship, exemplifying our dedication to fostering the next generation of Latino leaders in STEM and business.

What is one thing you wish you had known when you were starting out in your career?

I wish I had understood the importance of active listening when I started my career. As a young professional, I was eager to provide answers and solve problems, which sometimes meant I wasn’t fully attentive to others. This mindset narrowed my vision and caused me to miss valuable opportunities.

Over the years, I’ve learned that asking the right questions and being present in the moment is far more powerful. Active listening has enhanced my leadership capabilities, helped me secure great customers, and strengthened my personal and professional relationships.

For more information on LPW, please visit: lpwtraining.com or follow their social media: Facebook, X, YouTube, LinkedIn, and Instagram.