MBE Spotlight: Ethan Dowie

Ethan Dowie is the CEO and visionary founder of Indigo Promotions. His goal in establishing this company was to innovate in the realm of corporate branded merchandise, specifically for events and impactful marketing campaigns. They don’t just create products; they craft unique, memorable items that elevate events, boost marketing efforts, and enhance overall company images. At Indigo, their commitment lies in delivering exceptional, custom products with unparalleled customer service. Ethan is dedicated to growing Indigo into a leader in the field, building a team that is deeply invested in their mission, and puts 100% into every project, big or small. As they continue to evolve and expand, Ethan invites you to be a part of his story, where creativity meets impact in the world of corporate branding.

About Indigo Promotions

Indigo Promotions stands as a proud minority-owned business, dedicated to designing and creating unique branded merchandise that makes a statement. Specializing in products for events and corporate branding, they have carved a niche in the market with their innovative approach. Indigo Promotions portfolio boasts collaborations with renowned names like Google, Zappos.com, MAC Cosmetics, Mazars USA, and Bloomberg, to name a few. Each project they undertake is more than just a task; it’s an opportunity to elevate the corporate branded merchandise world. They believe in making every item count, whether it’s for a grand event or a subtle brand enhancement. At Indigo, they’re not just creating products; they’re crafting experiences that resonate and leave a lasting impression.

What does being a minority business, or supporting minority businesses, mean to you?

Being a minority-owned business, and supporting others like us, holds profound significance for me and Indigo Promotions. It’s not just about the label; it’s about embodying and promoting diversity, inclusivity, and equal opportunity in the business world. As a minority business owner, I have a unique perspective and a distinct voice that enriches the corporate landscape. It’s about bringing a diverse range of ideas, cultures, and experiences to the table, which in turn fosters innovation and creativity.

Supporting minority businesses means contributing to an ecosystem that values and uplifts underrepresented communities. It’s an opportunity to drive economic growth in diverse communities and help level the playing field in a market that has traditionally favored majority-owned businesses. This support isn’t just beneficial for the minority businesses; it enriches the entire economy by introducing varied perspectives and solutions.

In essence, being and supporting a minority business is about more than just economic success; it’s about creating a more equitable, diverse, and dynamic business environment where everyone has the opportunity to thrive and make a meaningful impact.

How has being certified with the NMSDC helped your business?

Being certified with the National Minority Supplier Development Council (NMSDC) has been a game changer for Indigo Promotions. This certification has not only served as a badge of credibility and trust but has also significantly expanded our network. Being in proximity to other exceptional companies at NMSDC events has been invaluable. It’s provided us with unique opportunities to connect, collaborate, and grow alongside some of the most innovative and successful businesses in the industry.

These connections have directly impacted our business for the better, opening doors to new markets and clients who are committed to supporting diverse suppliers. The exposure and insights gained from being part of this community have been instrumental in shaping our strategies and approaches, allowing us to stay ahead of industry trends and meet our clients’ evolving needs more effectively.

Moreover, the NMSDC has been a vital resource in terms of learning and development. The workshops, seminars, and networking events have given us access to knowledge and practices that are crucial for staying competitive in today’s fast-paced business environment. In essence, the NMSDC certification has not just been a mark of our identity as a minority-owned business, but a catalyst for growth, innovation, and sustained success.

What is one thing you wish you had known when you were starting out in your career?

One thing I wish I had fully grasped when starting out in my career is the immense value of building and nurturing a network from an early stage. The power of connections in the business world cannot be overstated. Every interaction and every relationship can open new doors, present unexpected opportunities, and provide invaluable support and guidance.

Looking back, I realize that the contacts you make early on often stick with you throughout your career journey. It’s crucial not just to grow your network, but also to maintain these relationships with integrity and mutual respect. Doing good by your contacts, providing help when you can, and staying engaged with your network pays off in ways you can’t imagine initially.

The truth is, your network is one of your most significant assets. It’s not just about the number of people you know; it’s about the quality of those connections and how you nurture them. Strong, positive relationships built on trust and mutual benefit are invaluable. They not only aid in personal and professional growth but also enrich your career with a sense of community and belonging. So, if I could offer advice to my younger self, it would be to start building that network early and always strive to be a valuable, reliable contact in others’ networks as well.

For more information on Indigo Promotions, please visit: indigopromos.com or follow their social media: Facebook, X, Instagram, and LinkedIn.