MBE Spotlight: Antonio McDonald

Antonio “Tronic” McDonald is the Founder, Chief Creative Officer, Executive Producer, and Live-Action Director of KUAMP Inc. Antonio had a vision of an exceptional company that was skilled at presenting stimulating and thought-provoking images. With his dream in mind, he embarked on a daunting task: raising society’s existing expectation of urban mediocrity in the media to an unsurpassable reign of metropolitan distinction. 

Antonio has worn many hats throughout the years including being the creative, producer, and director in the marketing and production world for over 22 years. Tronic began his career as a director, producer, writer, and editor in the world-renowned MTV On-Air Promotions Department.  

Accolades to his portfolio include numerous award-winning creative campaigns for HP, Google, and MTV.

About KUAMP

We are KUAMP (pronounced Kee-Yamp), an acronym for Keep Up And Make Progress. Meaning, it’s the little steps you take each day that propel you to greater heights. We do the work. And by doing so, we make YOUR brand relevant. No matter the project, we go out of our way to make sure that your message is authentically tied to your culture. Because we believe when it comes to culture, people can sniff out what’s real from what’s not. On paper, we’re an experienced team of award-winning artists, agency creatives, filmmakers, and production leaders, but what you also get is a creative partner without the ego or fluff.

What does being a minority business, or supporting minority businesses, mean to you?

A minority business is a badge of honor. All of the odds are stacked against us, and we are faced with tremendous adversity. Being able to rise above all of that and still deliver award-winning work for our clients is meaningful and brings me great joy. After 22 years of being in business, I’ve learned that perseverance and grit are the keys to success.

How has being certified with the NMSDC helped your business?

One of our biggest and best clients, Google helped us get certified. Since then, we have been certified and by building a strong partnership together our business has grown exponentially. Without our NMSDC certification, this fruitful partnership would not be possible. We have also been able to obtain valuable information through the NMSDC workshops that have led to us obtaining an SBA loan which has also tremendously helped our business.

What is one thing you wish you had known when you were starting out in your career?

I wish I had known that an NMSDC certification could really help our business. By networking and building strong relationships, I would be able to thrive.  


For more information on Indigo Promotions, please visit: kuamp.com or follow their social media: Facebook, Instagram, and LinkedIn.