Coming from a small town in India and migrating to the US in 2017, Ajeta Sinha, or AJ, has moved her way through leadership roles at Net2Source. When she first joined the company, she was the first woman in their leadership team. Now, after 8 and a half years with the company, she has been promoted to the President of Net2Source. In this role, she is responsible for setting up and growing global businesses and managing a team of 2,000+ indirectly.
Through her work at Net2Source, AJ has received countless awards and recognition, both internally and externally, for her outstanding performance and success. It’s a true testament to the dedication, honesty, and sincerity that she puts into every aspect of her work.
Growing up, AJ was heavily influenced by the work ethic of her mother. She saw her as a superhero in their house who managed to be a homemaker and still take out time for her NGO. Her mother knew the importance of getting work done and AJ took inspiration from how much her mom could do with the limited resources that they had in India. In addition, she was also fascinated and inspired by the Google founders who took the world by storm with their inventions, and it led to her always looking for the answers in the problem itself.
Since childhood, her parents always told her, “Whatever you do in life, always give it your best self, because if you do so, the results will speak for themselves.” AJ was not born into luxury and didn’t excel in academics either, but she used the skills she saw from her mother and was consistent, hardworking, and resilient. Once she started working, she faced massive resistance at her workplace from her male colleagues and had to prove herself every day to make her presence felt. She kept pushing and working hard and proved to herself and her colleagues just how much she was capable of.
Net2source (N2S) was formed in 2007 and they specialize in global workforce solutions in 32 countries. Net2Source is a certified-MBE company and is recognized as one of the largest and fastest IT staffing companies in North America for the last 3 years. They specialize in contingent hiring, full-time, RPO, EOR, SOW, and Nearshore/co-shoring services.
What does being a minority business, or supporting minority businesses, mean to you?
Being a minority business means facing unique challenges and barriers that can limit access to resources, opportunities, and capital. It often involves overcoming systemic inequalities and biases that exist in the business world. Supporting minority businesses involves intentionally and actively promoting their growth, sustainability, and success. This support can take various forms, such as purchasing goods and services from minority-owned businesses, investing in their ventures, mentoring and providing guidance, advocating for equitable policies and legislation, or creating inclusive business environments.
Supporting minority businesses is crucial for fostering diversity, inclusion, and economic empowerment. It helps address historical and ongoing disparities by providing opportunities for marginalized communities to participate fully in the economy, build wealth, and create jobs. By supporting and promoting diversity in entrepreneurship, we can encourage innovation, stimulate economic growth, and contribute to a more equitable society.
How has being certified with the NMSDC helped your business?
We are proud to be certified by NMSDC as it has opened floodgates of opportunities for us as an organization and given us a platform to shine.
What is one thing you wish you had known when you were starting out in your career?
One thing that many women of color like me face when starting out in their careers is the potential for encountering biases and stereotypes that can affect their opportunities for advancement and recognition. It is important to be aware that these biases exist and to develop strategies for overcoming them. I wish I had known the importance of having sponsors and mentors, building networks, finding your voice in a room full of opportunities, and cultivating resilience. As a woman of color, nothing is impossible, and your appearance doesn’t define you – your grit does.