AAPI Spotlight: Chih-Chin Sun


Chih-Chin Sun has extensive branding, marketing, and communications experience, having worked with a large roster of global brands. She has focused her career on positioning and promoting products and services for companies that are expanding internationally. Ms. Sun founded EMMA Worldwide in 1998 as a marketing and promotions house in New York City. She expanded the company based on client demand and is now at the helm of a full-service agency that offers an array of services including public relations and media buying.

Born in Taiwan and raised in the Netherlands, Chih-Chin brings a unique marketing perspective and insight to the companies she works with. Having spent significant amounts of time in major cities she brings to the table a cultural understanding necessary to successfully enter and thrive in any world market. Her career began in public relations at the Office of Government Information in Taiwan and continued in marketing and business development in the Netherlands.

Her knowledge of the North American market has proven an asset for Asian companies such as China Southern Airlines, whom Ms. Sun helped position in the United States.

What does AAPI Heritage Month mean to Chih-Chin?

She is an advocate for Asian businesses crossing borders, improving international relations, and growing economies. Chih-Chin honors Asian Americans and Pacific Islander history that dates back to the 1850s. She knows the contributions the AAPI community has made since and continues to make in this country. But, she also knows how much work still needs to be done to halt racial violence and irradicate hate.

Ms. Sun lends her expertise to organizations in her community. Wherever there’s a need, she contributes. She’s a known friend of St. Jude Children’s Research Hospital, The Hope Gala and Memorial Sloan Kettering Cancer Center, among others. During the pandemic, Chih-Chin tapped into personal resources in China to help import almost one million pieces of PPE, bringing in needed supplies while helping lift the stigma related to China and Covid.

Ms. Sun holds Bachelor’s Degree in Marketing, Communications, and Public Relations from the International College of Tunon in the Netherlands and studied International and Global Affairs at NYU.