MBE Spotlight: Lalitha Priya Chandrashekhar

Lalitha Priya Chandrashekhar, better known as Priya, is an award-winning visionary leader in healthcare communications with over 18 years of experience. In 2013, Priya took her passion for patient value and access and founded PFG MedComm. Her vision was to take a different approach to market access strategy. As a minority, woman founder of a remote company, she champions inclusivity, supporting women, minorities, parents, and advocates. 

Beyond her work with PFG MedComm, Priya actively works to support and promote diverse founders in healthtech through her startup advisory work both independently and as a partner to various accelerators and incubators and enjoys mentoring students and early-career professionals. 

Priya earned a degree in bioscience/biotechnology and psychology from Drexel University and has various certificates in Epidemiology, Biostatistics, Regulatory Writing, and Clinical Trial Reporting. She’s a two-time past MIT Bootcamp alum and an active member of the Healthcare Businesswomen’s Association for the past 5 years and the American Medical Writers’ Association for the past 10+ years.

Outside of work, Priya can be found doing projects with her 9-year-old twins Adithya and Divya, watching Marvel movies with her husband Ashok, and doing functional fitness workouts.

About PFG MedComm

PFG MedComm stands at the forefront of the healthcare industry, renowned for its innovative approach to market access and value communication. Their team of seasoned professionals bring a wealth of experience and expertise to the table, delivering award-winning solutions that drive tangible results for their clients.

At PFG MedComm, they go beyond the conventional to redefine market access strategies for the modern healthcare landscape. Their focus lies in leveraging value communication to achieve access goals, ensuring that their client’s products reach the right stakeholders and resonate with their intended audience.

What sets them apart is their comprehensive understanding of the healthcare ecosystem and their ability to develop end-to-end marketing strategies that address the needs of all stakeholders. Whether it’s governmental, commercial, or employer payers, healthcare professionals, or patients, they tailor their approach to meet the unique requirements of each segment.

From the clinical trenches to the C-Suite boardrooms, they specialize in crafting solutions that resonate with diverse audiences. Whether it’s navigating regulatory hurdles, engaging key opinion leaders, or communicating value propositions to decision-makers, they have the expertise and insight to guide their clients every step of the way.

In essence, PFG MedComm is not just a market access agency – they’re strategic partners dedicated to helping their clients succeed in a rapidly evolving healthcare landscape. With their innovative solutions and client-centric approach, they empower organizations to unlock their full potential and make a meaningful impact in the world of healthcare.

What does being a minority business, or supporting minority businesses, mean to you?

As the founder and CEO of PFG MedComm, being a minority-owned business holds profound significance for me personally and professionally. It represents a commitment to diversity, inclusion, and empowerment within the healthcare industry and beyond.

Being a minority business means embracing diversity as a core value and leveraging our unique perspectives, experiences, and talents to drive innovation and create positive change. It’s about fostering a culture of inclusivity where everyone feels valued, respected, and empowered to contribute their best.

Supporting minority businesses is not just about fulfilling a corporate social responsibility; it’s about recognizing the immense value and potential they bring to the table. It’s about creating opportunities for economic growth, job creation, and community development within underrepresented communities.

As a minority-owned business, we have a responsibility to lead by example and advocate for equity and fairness in all aspects of our operations. This includes promoting supplier diversity, investing in minority-owned businesses, and actively seeking partnerships that prioritize diversity and inclusion.

Ultimately, being a minority business and supporting minority businesses is about building a more equitable and inclusive society where everyone has the opportunity to thrive and succeed, regardless of their background or identity. It’s a fundamental part of who we are as a company and drives everything we do at PFG MedComm.

How has being certified with the NMSDC helped your business?

Being certified with the NMSDC has been instrumental in advancing our business in several key ways.

First and foremost, NMSDC certification has enhanced our credibility and visibility within the community. It serves as a validation of our status as a minority-owned business and demonstrates our commitment to diversity and inclusion. This certification has opened doors to new opportunities, allowing us to access contracts, partnerships, and procurement opportunities that may have been otherwise inaccessible.

Additionally, NMSDC certification has provided us with invaluable networking and relationship-building opportunities. Through participation at events, conferences, and matchmaking sessions, we have been able to connect with potential clients, strategic partners, and other minority-owned businesses. These connections have not only helped us expand our client base but have also facilitated collaborations and joint ventures that have strengthened our business.

Overall, being certified with the NMSDC has been a transformative experience for our business. It has helped us build relationships, secure contracts, and access resources that have been crucial to our success. We are proud to be part of the NMSDC community and remain committed to leveraging our certification to drive continued growth and impact in the years to come.

What is one thing you wish you had known when you were starting out in your career?

Reflecting on my journey, there’s one thing I wish I had known when I was starting out in my career: the power of mentorship and networking.

Early on, I underestimated the value of seeking guidance from experienced professionals and building a strong network of peers and mentors. I was focused on acquiring technical skills and knowledge, but I didn’t fully appreciate the importance of learning from others who had walked similar paths before me.

Looking back, I realize that mentorship and networking are essential components of professional growth and success. Having a mentor who can provide guidance, support, and insights can help navigate challenges, avoid pitfalls, and accelerate career development. Similarly, building a network of trusted contacts and peers can open doors to new opportunities, collaborations, and valuable connections.

Now, as a seasoned professional and business leader, I prioritize mentorship and networking as critical components of personal and professional development. I actively seek opportunities to mentor emerging talent and pay it forward by sharing my knowledge and experiences with others. I also continue to nurture my network, recognizing the power of collaboration and connection in driving business success and personal fulfillment.

For more information on PFG MedComm, please visit: pfgmed.com or follow their Instagram, Facebook, Linkedin, and X.