MBE Spotlight: Danielle Chery

Danielle Chery is a self-taught artist and the founder of DMC Original Art, an award-winning home decor business based in Brooklyn, NY. What began in 2012 as her hobby has evolved into a passion that led her to launch her own business in 2021.

She specializes in creating functional abstract art for residential and commercial spaces, drawing inspiration from the vibrant, dynamic flow of nature. In addition to her art, Danielle is a published author with a deep love for travel. Having explored over 60 international cities, her experiences abroad serve as a constant source of creative inspiration. She embraces the motto, “Happy is the girl who travels the world.” Whether wandering the streets of Brooklyn or discovering new destinations abroad, these experiences shape her artistic vision.

Passionate about teaching, Danielle also leads workshops, guiding participants of all ages through the meditative process of creating fluid art.

About DMC Original Art

DMC Original Art creates custom decor for both residential and commercial interiors, as well as special events. Our collection includes wall and table art, such as canvas paintings, marble-like ceramic coasters, wooden serving trays, and custom-painted tiles for kitchen and bathroom backsplashes. Every piece is a handcrafted, functional work of art, inspired by nature’s colorful flow, designed to elevate any space.

What does being a minority business, or supporting minority businesses, mean to you?

Being a minority business owner holds deep meaning for me, both personally and professionally. As the first business owner in my family, it represents breaking new ground and creating opportunities where none previously existed. I take pride in offering goods and services of real value to the marketplace and in bringing my unique perspective into procurement spaces.

It’s also about building a legacy—paving the way for future generations in my family and community to pursue their entrepreneurial dreams. Every piece of art I create, every product I design, and every service I provide reflects that pride and my commitment to quality.

How has being certified with the NMSDC helped your business?

Being certified by the NMSDC has provided valuable opportunities for my business. It’s given me access to unique events where I can network with other certified minority-owned businesses and connect with corporations that are committed to diversifying their suppliers. These events have helped me establish important relationships and explore potential partnerships that support the growth of DMC Original Art.

The certification also adds a level of credibility that helps open doors in procurement spaces, and it’s been a great way to connect with companies that prioritize working with diverse suppliers.

What is one thing you wish you had known when you were starting out in your career?

One thing I wish I had known when starting out in my career is the importance of understanding strategic marketing. Early on, I was so focused on creating my art and building my business that I didn’t fully grasp how essential it is to have a clear marketing strategy in place. It’s not just about having a great product or service—it’s about knowing how to position it, connect with the right audience, and communicate its value effectively.

Learning the key elements of strategic marketing—like branding, audience targeting, and leveraging the right platforms—has been crucial to growing my business. If I had understood the power of marketing earlier, I believe it would have helped me scale faster and reach more customers. Now, I see how valuable it is to invest time and effort into marketing from the start, as it plays such a pivotal role in building long-term success.


For more information on DMC Original Art, please visit: dmcoriginalart.com or follow them on Instagram, Facebook, or LinkedIn.